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Canberra Glass – August 2022 Monthly Report

by | Sep 7, 2022 | Canberra Glass | 0 comments

Manager

The month of August finished with promising results for SEO and website analytics. Website traffic increased by 117.1% which is a total of 330 new users. In regards to SEO, there was an 8.7% increase in keywords ranking in the top 3 spots, which is a total of 25 keywords. Keywords such as ‘glass replacement Canberra’, ‘glazier Tuggeranong’ and ‘glass repairs Canberra’ are ranking 5th, 6th and 7th respectively. Throughout August, we focused on optimising the keyword ‘glazier Tuggeranong’. In September, the goal is to complete off-page optimisation in order to improve the website’s authority and relevance which in turn will improve the keyword rankings.

SEO Analysis

  • 25 keywords ranking in top 3 (first page) organic search results
  • 33 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘glazier Canberra’ is in 16th position (second page).
  • Keyword ‘glazier Tuggeranong’ is in 6th position (first page).
  • Keyword ‘glass repairs Canberra’ is ranking in 7th position (first page).
  • Keyword ‘glass replacement Canberra’ is ranking in 5th position (first page).
  • In August, the on-page optimisation strategy focused on the keyword ‘glazier Tuggeranong’. The goal was to help push its ranking closer to the first position of Google search results.
  • Through September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • GMB Analysis

  • Keyword ‘glazier Canberra’ is in 14th position in Google Maps.
  • Keyword ‘glass repairs Canberra’ is ranking in 8th position in Google Maps.
  • Keyword ‘glass replacement Canberra’ is ranking in 8th position in Google Maps.
  • Keyword ‘glazier Tuggeranong’ is in 10th position in Google Maps.
  • The Canberra Glass GMB listing also achieved 2,354 views on Google due to the Maps listing.
  • 76 website visits (up slightly from 55 previously), 23 phone calls, and 1 request for directions were generated from the Google Maps listing.
  • Meanwhile, the Tuggeranong Glass GMB listing achieved 347 views (down from 395 previously) on Google due to the Maps listing.
  • 7 website visits (up from 3 previously) and 1 phone call (down from 5 previously) were generated from the Google Maps listing.
  • In August, SEO optimised content for the Canberra Glass GMB listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/dzqTrX.
  • For September, the GMB strategy will focus on the keyword ‘glazier Tuggeranong’ to improve customer actions and help it move closer to the top 3 Google Maps results (map pack).