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Geoff’s Tree Lopping Services – August 2022 Monthly Report

by | Sep 7, 2022 | Geoff’s Tree Lopping Services | 0 comments

Manager

The campaign performed much better in August in terms of website traffic, while Google Maps and SEO performance has again remained steady. Website traffic is back up by 14.7%, and while the overall trend was up-and-down, it peaked several times. Almost half of the site’s users arrived through organic (SEO) channels, and they spent more time on the site compared to last month. SEO performance remains unchanged, with a high average SEO rank and all our keywords on Google’s first page of search results. The keywords also remain ahead of the map pack on Google Maps! In August, we focused on the ‘arborist hervey bay’ keyword to improve its organic search rankings. This September, we will switch to off-page strategies to improve the way Google and customers perceive the website’s authority and relevance.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘tree lopping Hervey Bay’ ranking in 4th position (first page) in organic search results and in 1st position in Google Maps results (ahead of the map pack)
  • Keyword ‘arborist Hervey Bay’ ranking in 4th position (first page) in organic search results and in 1st position in Google Maps results (ahead of the map pack)
  • Keyword ‘stump grinding Hervey Bay’ ranking in 2nd position (first page) in organic search results and in 1st position in Google Maps results (ahead of the map pack)
  • In August, the on-page optimisation strategy focused on the keyword ‘arborist hervey bay’. The goal was to help push its ranking closer to the #1 position in organic Google search results.
  • Through September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.