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Kenec Plumbing and Gas – August 2022 Monthly Report

by | Sep 7, 2022 | Kenec Plumbing and Gas | 0 comments

Manager

August continues the positive results from the previous month in terms of both website and GMB performance. Website traffic continues to climb, up by a more significant percentage (42.2%) than July. The number of users also trended upwards over the course of the month, which looks promising. Over half of the total users arrived through organic (SEO) channels as well. The site’s average SEO ranking did dip slightly, but keyword performance has remained steady. The GMB listing showed more favourable results, with increased total views, although we saw fewer direct calls from the Rockingham GMB listing. In August, we focused optimisations on the ‘plumber Rockingham’ keyword, which currently ranks 16th on Google. We expect its ranking to improve in the coming weeks. We also published an optimised blog post. In September, we will switch to off-page strategies for SEO in order to improve website authority and relevance. For the GMB, we will focus on boosting the organic rankings for the Baldivis and Rockingham location keywords – particularly ‘plumber Baldivis’ (3rd on Google Maps) and ‘plumber Rockingham’ (9th on Google Maps). We aim to bring these keywords into the top 3 positions of Google Maps to improve visitor actions on the website.

SEO Analysis

  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 5th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 7th position (first page).
  • Keyword ‘plumber Baldivis’ is ranking in the 9th position (first page).
  • Keyword ‘plumbing services Rockingham’ is ranking in the 15th position (second page).
  • Keyword ‘leak detection Rockingham’ is ranking in the 7th position (first page).
  • In August, the on-page optimisation strategy focused on the keyword ‘plumber Rockingham’. The goal was to help it get solid ranking that is closer to the first page of Google search results.
  • Additionally, an SEO optimised blog post was written and published on the website. This blog post can be viewed here: https://bit.ly/3TzOD1Q.
  • Through the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • GMB Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps.
  • Keyword ‘blocked drains Rockingham’ ranking in 17th position in Google Maps.
  • The Baldivis GMB listing generated 1,697 total views (up 1,586 previously), 28 website visits (down from 37 previously), and 28 phone calls made directly from the listing.
  • Meanwhile, the Rockingham GMB listing achieved 309 total views (up from 250 previously), 3 website visits, and 2 direct calls (down from 7 previously) made directly from the listing.
  • Through September, the GMB strategy will focus on boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber Baldivis’ and ‘plumber Rockingham’. The goal is to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.