Manager
In August, the Facebook Ads campaign experienced some challenges, but Google Ads has seen a steady performance. Website metrics are similarly balanced, with a 51.2% rise in user traffic but an up-and-down overall trend. Over half of total website visitors came through organic (SEO) channels, however, which is promising. In terms of Facebook Ads, it did not record any website leads or phone number clicks, but we cannot track bookings made after clicking through Facebook Ads. The campaign did see 114 clicks, which indicates user intent and interest. The Google Ads campaign had more favourable results, with 17 total conversions despite competitor search terms interfering with Click Through Rate. In September, we will finish setting up custom conversions for contact form submissions and optimise ad delivery to the most relevant audience. We will also update the negative keywords list and refine keywords to attract more interested audiences.
Facebook Analysis
0.80% CTR
458 Clicks
18,788 Reach
August has been challenging for the Facebook Ads campaign. There were no recorded website leads, unlike in July. Also, there were no phone number clicks which would indicate high intent to reach out to the business immediately after seeing the ad. Similar to Google Ads, we cannot attribute successful bookings made after clicking through the Facebook Ads.
However, the campaign saw 114 link clicks for the month. The advertisements also received a post share, which means that a user found the ad relevant for his/her acquaintances. This will help the campaign reach more audiences beyond the regular ad Impressions without additional costs.
The plan for September is to finish setting up the custom conversion for contact form submissions to help the campaign optimise towards this action. We will also optimise the ad delivery so the ads will show to the most relevant audience with the highest intent to convert. Once we reach an audience size of at least 1,000 users that clicked through to the website, we will also optimise the Retargeting ads to reach back to people who showed interest in the ads before but did not become leads.
Google Ads Analysis
17 Conversions
187 Clicks
5.50% CTR
9.09% Conversion Rate
August has been great for the Google Ads campaign as the conversions gain steady traction.
However, there were a number of competitor search terms that got single clicks at a high cost but did not convert into leads.
For August, we added competitor terms in the negative keywords list on a weekly basis.
With that, the plan for September is to continue updating the negative keywords list to avoid wasting the budget due to competitor, irrelevant, and low intent searches. We will also further refine the keywords to attract a higher intent audience for the campaign.
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