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The month of August finished with promising results where website traffic increased by 105.2% compared to July. For SEO, there are 16 keywords ranking in the top 3 spots and 30 keywords ranking in the top 4-10 spots on the first page of Google Search. Significantly, keywords such as ‘physio Keilor Downs’ and ‘back pain Tullamarine’ are ranking 1st and 3rd respectively on Google. Throughout August, the goal was to improve the authority and relevance of the website by completing off-page optimisation tactics which in turn will improve keyword rankings. For the approach in September, we will optimise the keyword ‘physiotherapy Yarraville’ as it has a significant amount of monthly searches. We aim to improve the keyword’s overall ranking and bring it closer to the first page of Google.

SEO Analysis

  • 16 keywords ranking in top 3 (first page) results
  • 30 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio Keilor Downs’ ranking in 1st position (first page)
  • Keyword ‘back pain Tullamarine’ ranking in 3rd position (first page)
  • Keyword ‘physio Coburg’ ranking in 10th position (first page), up slightly from 12th position (second page)
  • Keyword ‘physiotherapist Caroline Springs’ ranking in 15th position (second page)
  • Keyword ‘physio Moonee Ponds’ is ranking in 22nd position (third page)
  • In August, the SEO campaign focused on off-page strategies to help boost page authority and relevance.
  • Through the month of September, the on-page optimisation strategy will zero in on the keyword ‘physiotherapy Yarraville’ as it has a significant monthly search volume and to help boost its ranking into the first page of Google search results.