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The month of August has presented itself with promising results for website analytics where website traffic increased by 183.1%. In terms of SEO, there are 92 keywords ranking in the top 3 spots and 6 keywords ranking in the top 4-10 spots on the first page of Google Search. To highlight a win, keywords such as ‘artificial turf Chatswood’ and ‘fake grass Ashfield’ are both rankings in the 1st spot. In addition, the keyword ‘synthetic grass Wollongong’ is ranking in the 3rd spot on the first page of Google. Throughout August, the goal was to complete on-page optimisation for the keyword ‘fake grass Sydney’ and push it closer to the first page of Google. In September, we will focus on off-page optimisation where we look into improving the trustworthiness and authority of the website which in turn will improve rankings.

SEO Analysis

  • 92 keywords ranking in top 1-3 (first page) results
  • 6 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘artificial turf Chatswood’ ranking in 1st position (first page)
  • Keyword ‘fake grass Ashfield’ ranking in 1st position (first page)
  • Keyword ‘synthetic grass Wollongong’ ranking in 3rd position (first page)
  • Keyword ‘synthetic grass Botany’ ranking in 3rd position (first page)
  • Keyword ‘artificial grass installation Sydney’ ranking in 7th position (first page)
  • Keyword ‘synthetic grass Sydney’ ranking in 11th position (second page)
  • In August, the on-page optimisation strategy focused on the keyword ‘fake grass Sydney’. The goal was to help push its ranking closer to the first page of Google search results.
  • For the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.