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WCJJM – August 2022 Monthly Report

by | Sep 7, 2022 | WCJJM | 0 comments

Manager

August sees more favourable website metrics but some small setbacks for the SEO campaign. Website traffic has steadied, with a small 1.6% increase – still a win! The overall trend was high and trended upwards throughout the month. Almost half of website visitors (46.3%) arrived through organic search channels, a percentage sustained from the previous month. They also spent a significant amount of time on the site, which is pleasing to see. Though the metrics indicate a dip in the site’s average SEO rank, it is still higher than in July – 5.8 now, versus 5.9 the previous month. An overwhelming majority of keywords also remain in the top 3 spots of Google search results. The keyword ‘brazilian jiu jitsu Melbourne’ is climbing its way up the rankings, now sitting in 14th (from 20th). August saw us focus on off-page strategies to boost site authority in relevance. Beginning September, we will pivot our focus towards the ‘wing chun’ and ‘jiu jitsu’ keywords. In particular, our on-page optimisations will focus on the ‘jiu jitsu Thomastown’ keyword as it has a high monthly search volume. It currently ranks 13th, and we aim to bring it into the top 3 spots of Google.

SEO Analysis

  • 120 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 1st position (first page)
  • Keyword ‘childrens brazilian jiu jitsu Melbourne’ ranking in 1st position (first page)
  • Keyword ‘wing chun Eltham’ ranking in 1st position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 14th position (second page), up slightly from 20th position (second page) in the previous month
  • In August, the SEO campaign focused on off-page strategies to help boost page authority and relevance. Moving forward, the overall strategy will also pivot away from ‘martial arts’ keywords and instead focus on ‘wing chun’ and ‘jiu jitsu’.
  • Through September, the on-page optimisation strategy will zero in on the keyword ‘jiu jitsu Thomastown’ as it has a significant monthly search volume and to help boost its ranking into the #1 position of Google search results.