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Suncoast Energy – August 2022 Monthly Report

by | Sep 7, 2022 | Suncoast Energy | 0 comments

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The website metrics were more favourable in August, but the Google Ads and SEO campaigns experienced some setbacks. User traffic is up by 82.7%, peaking in the middle of the month before trending downwards. More promisingly, 76% of website visitors consisted of organic search users – a significantly higher percentage than the previous month. The site’s average SEO rank slipped very marginally, but the campaign has sustained the number of keywords it has in the top 3 spots of Google search results. The Google Ads campaign, meanwhile, did see an increase in Cost Per Click (CPC) due to competitor terms appearing during searches and gaining clicks but not conversions. We’ve also seen more aggressive bids from competitors on certain keywords. On the other hand, Search Impression Share went up by 132.87%, which means ads are shown more frequently and prominently. The Suncoast Energy brand itself also saw significant search volume. This September, we will update the negative keywords list and refind our keywords to lower CPC. We will also focus on off-page strategies for SEO to improve how Google and website users perceive the site’s authority and relevance.

Google Ads Analysis

  • 4 Conversions
  • 58 Clicks
  • 5.08% CTR
  • $10.05 Avg. CPC
  • 6.90% Conversion Rate
  • August has been challenging for the Google Ads campaign. The cost per click increased significantly by 129.45%. This is mostly due to competitor search terms getting single clicks at a high cost and no conversions. Competitors also started bidding more aggressively on the same keywords. Some keywords that were getting clicks for around $4 before, now cost as high as $10.98.
  • However, the campaign saw a 132.87% increase in Search Impression Share, which is the impressions a campaign received on the Search Network divided by the estimated number of impressions it was eligible to receive. This means that the ads are showing more frequently compared to July. There was also a significant search volume for the Suncoast Energy brand.
  • For August, we added competitors in the negative keywords list to avoid wasting the budget. We also added the brand term “suncoast energy” as a keyword.
  • With that being said, the plan for September is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. We will also refine the keywords to get more clicks at a lower cost.

    • SEO Analysis

  • 35 keywords ranking in top 3 (first page) results
  • 277 keywords ranking in top 4-10 (first page) results
  • Keyword ‘commercial electrician Maroochydore DC’ is ranking in the 4th position (first page).
  • Keyword ‘commercial electrician Peregian Beach’ is ranking in the 4th position (first page).
  • Keyword ‘commercial electrician Kunda Park’ is ranking in the 6th position (first page).
  • Keyword ‘commercial electrician Kawana Waters’ is ranking in the 5th position (first page).
  • In August, the on-page optimisation strategy focused on the keyword ‘electrician Sunshine Coast’. The goal was to help push its ranking closer to the first page of Google search results. As well, this was a first step in removing the word ‘commercial’ from the keyword as Sunshine Coast is not one of the areas mentioned to have ‘commercial electrician’ services.
  • For the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.