Manager
The campaign experienced several challenges throughout August. User traffic saw a drop, as did organic search traffic. Still, the month ended on a upward note, and we hope that our strategies will continue this promising trend. More favourably, users arriving through referral or organic (SEO) channels spent significant amounts of time on the website. This has us optimistic about next month’s performance. For SEO, we did experience a setback, but keyword performance has been mostly stable. August saw us focus on-page optimisations on the ‘business and tax advisory for doctors Brisbane’ keyword, with the aim of gaining a solid keyword ranking. In September, we will switch to off-page strategies to improve the way Google and customers perceive the website’s authority and relevance.
SEO Analysis
4 keywords ranking in top 3 (first page) results
7 keywords ranking in top 4-10 (first page) results
Keyword ‘business and tax advisory for general practitioners Wollongong’ is ranking in the 1st position (first page).
Keyword ‘business and tax advisory for doctors Newcastle’ is ranking in the 5th position (first page).
Keyword ‘accountant for doctors Adelaide’ is ranking in the 7th position (first page).
In August, the on-page optimisation strategy focused on the keyword ‘business and tax advisory for doctors Brisbane’. The goal was to help it get a more solid ranking that is closer to the first page of Google search results.
For the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.
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