Manager
August has produced fantastic results for website traffic, while the Google Ads campaign saw several wins. User traffic saw a significant jump beginning 11 August, and is up by over 2000% from the previous month. Average session duration has also gone up to well over 2 minutes! In terms of the SEO campaign, several of our vital keywords have attained solid rankings following the campaign’s start. We already have some keywords ranking in the #1 position on Google search results, such as ‘NDIS plan management Upper Caboolture’ and ‘NDIS plan management Sunshine Coast’. Meanwhile, for Google Ads, our biggest win was earning a successful Registration, in which someone signed up for the YCPM service. We did, however, see that the ads that led to the Registration page saw the highest traffic but no conversions. We have paused these ads and revised the ad copy structure. We’ve also included more location-specific keywords to match search intent. In September, we will carry out on-page and off-page strategies to boost vital keyword rankings to bring them closer to the top 10 spots on Google. We will also continue refining the keywords list and test Remarketing on potential leads, as well as optimise the campaign to maximise our conversions and ROI.
Google Ads Analysis
4 Conversions
112 Clicks
2.73% CTR
$8.84 Avg. CPC
3.57% Conversion Rate
August has been an awesome month for the Google Ads campaign. The most exciting one is that the campaign gained one successful Registration, meaning someone signed up for YCPM’s service and not just inquired about the business. This is the highest-intent lead that can be achieved for the campaign, which is a really big win to have.
However, the ads using the Registration page as the landing page got the highest traffic and cost but no conversions since the campaign went live. Keywords related to “self management” of NDIS funds are also popping up in the search terms report. Although getting conversions, it is also not enough to generate ROI for the campaign based on the $200 estimated value of each lead.
For August, we made several major revamps to the campaign. The ads using the Registration page as the landing page were paused. The ad copy structure was also revised, focusing more on saying “24-hour invoice processing” rather than “same-day invoice processing” and making sure this headline always appeared at the first position. We also set up more location-specific keywords based on the target locations, as these tend to have higher intent. We also added low intent, irrelevant, and “ndis self management” related search terms to the negative keywords list.
With that being said, the plan for September is to continue refining the keywords and updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches. We will also test Remarketing to re-appear before website visitors that did not become leads. Finally, we will optimise the campaign to get even more conversions and generate ROI for the business.
SEO Analysis
Solid rankings for the vital keywords can be observed as the SEO campaign kicked off in August.
Some of the high performing keywords are listed below. These are by no means permanent and have been included here because they reflect the breadth of the keywords and locations that have started to rank in Google
Keyword ‘NDIS plan management Upper Caboolture’ is ranking in the 1st position (first page)
Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page)
Keyword NDIS plan management Coolum Beach’ is ranking in the 2nd position (first page)
Keyword ‘NDIS plan management Peregian Springs’ is ranking in the 3rd position (first page)
Keyword ‘NDIS plan management Sydney’ is ranking in the 13th position (second page)
In September, more on-page and off-page strategies will be carried out for the vital keywords to boost their rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improve customer actions on the site.
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