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Rapid Locksmiths – September 2022 Monthly Report

by | Oct 7, 2022 | Rapid Locksmiths | 0 comments

Manager

With website traffic having settled in August, September shows a more positive trend. Site users increased by 22.8% and rose steadily over the month, with 81.4% of those users arriving through organic search channels. The average session duration is also now up over a minute, which shows our content is relevant to user searches. On the other hand, SEO performance has experienced some challenges – the average SEO rank slipped, while some keywords fell out of the top 3 spots of Google search results. However, we will return to on-page optimisations this month, which should help keyword performance. In September, we focused on off-page strategies to improve website authority and relevance. This October, we will complete on-page strategies on the competitive ‘locksmith Ashburton’ keyword since it has a high monthly search volume. We aim to bring it closer to the top 10 spots on Google.

SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 2nd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 4th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 6th position (first page)
  • Keyword ‘locksmith Ringwood’ ranking in 13th position (second page)
  • For September, the SEO campaign focused on off-page optimisation strategies with the goal of improving the site’s authority, relevance, and trustworthiness.
  • Through October, the SEO on-page optimisation will focus on the keyword ‘locksmith Ashburton’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.