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Southern Excavations – September 2022 Monthly Report

by | Oct 7, 2022 | Southern Excavations | 0 comments

Manager

September was a month of highs and lows for the website and SEO campaign. The total number of site visitors dropped slightly, but the month ended on a sharp upward trend. More promisingly, 71.1% of the total users arrived through organic search channels, and they spent almost a minute on the website. Moreover, the campaign has sustained its keyword performance and average SEO rank, which is pleasing to see. The site now sits at 7.4 overall, with 25 keywords in the top 10 spots of Google search results. September saw us complete on-page optimisations focusing on the ‘excavator Eltham’ keyword, which moved from 26th to 10th! In October, we will shift to off-page strategies to improve website authority and relevance.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘earthmoving Lennox Head’ ranking in 3rd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 11th position (second page)
  • In September, on-page optimisation focused on the keyword ‘excavator Eltham’ which is ranking in the 10th position (first page), up from 26th position (third page) in the previous month.
  • Through the month of October, the SEO campaign will focus on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.