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September finished with steady results for the SEO campaign where there were 94 keywords ranking in the top 1-3 spots and 6 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘artificial turf Chatswood’ and ‘fake grass Ashfield’ are both ranking 1st and ‘synthetic grass Botany’ is ranking 3rd on the first page of Google. The focus for September was to complete off-page optimisation which aimed to improve the website’s authority and relevancy. In October, the campaign will focus on link building or blog posting which will aim to improve the website’s ranking and relevancy. In regards to website analytics, the average session duration increased by 118.4% which indicates that customers are spending more time engaging with the website.

SEO Analysis

  • 94 keywords ranking in top 1-3 (first page) results
  • 6 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘artificial turf Chatswood’ ranking in 1st position (first page)
  • Keyword ‘fake grass Ashfield’ ranking in 1st position (first page)
  • Keyword ‘synthetic grass Wollongong’ ranking in 3rd position (first page)
  • Keyword ‘synthetic grass Botany’ ranking in 3rd position (first page)
  • Keyword ‘artificial grass installation Sydney’ ranking in 4th position (first page)
  • Keyword ‘synthetic grass Sydney’ ranking in 10th position (first page)
  • In September, the SEO campaign focused on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.
  • For the month of October, and with the on-page strategies making the grade so far, the SEO strategy will continue to focus on off-page optimisation that may include link building or blog posting which has not been done on the site for some time now. This will help maintain the site’s keyword ranking and relevance.