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September was a much more positive month for the campaign, with user traffic rising by 32.5% for a total of 110 site visitors. There was a particular high point of 21 users (all new) on the website on 07 September. A small but notable number of users arrived through organic search channels, with all of them new. Their average session duration was also well over 3 minutes, which shows that website content is relevant to their searches. The site’s average SEO rank slipped by a slight 0.6%, but there are more keywords now in the top 3 spots of Google search results. In September, we focused on citation work and off-page optimisations to improve backlinks and website authority.
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