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The campaign has stabilised and shows mixed but promising results as we enter the second month. User traffic continues to rise, up 53.3% to 161 visitors in total. The trend was up-and-down but peaked several times. Organic search users still make up a small but notable percentage of site visitors, but they spent almost 3 minutes on the website. The site has gained an average SEO rank of 13.0, but we’re seeing several keywords find their footing on Google search results. Some notable keywords are ‘counselling sessions Cootharaba’ (7th) and ‘counsellors Cooroibah’ (7th). September saw us focus more on off-page strategies to improve website authority and relevance. We will now shift to on-page optimisations focusing on the highly competitive ‘counselling online’ keyword to take advantage of its significant monthly search volume.

SEO Analysis

  • 30 keywords are now ranking in top 4-10 (first page) results
  • Keyword ‘counselling sessions Cootharaba’ is ranking in the 7th position (first page)
  • Keyword ‘counsellors Cooroibah’ is ranking in the 7th position (first page)
  • Keyword ‘relationship counsellor Ridgewood’ is ranking in the 10th position (first page)
  • Keyword ‘counselling sessions Eumundi’ is ranking in the 8th position (first page)
  • Keyword ‘counselling sessions Sunrise Beach’ is ranking in the 11th position (second page)
  • In September, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through October, the SEO on-page optimisation will focus on the highly competitive keyword ‘counselling online’ as it has significant monthly searches. The goal is to help it gain a more solid footing in the Google search results.