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Andersons Window Furnishings – October 2022 Monthly Report

by | Nov 7, 2022 | Andersons Window Furnishings | 0 comments

Manager

October marks the last month of the SEO and Google Ads campaign with 5Tales. In regards to SEO, 60 keywords ranked in the top 3 spots and 21 keywords ranked in the top 4-10 spots on the first page of Google Search. Keywords such as ‘roman blinds South Brisbane’, ‘curtain Brisbane’ and ‘curtains Brisbane’ finished 1st, 5th and 5th respectively. For the Google Ads Campaign, October finished with 1 conversion, 33 website clicks and an average click-through rate of 3.82%. In October, the campaign budget was impacted by competitor search terms. This was soon adjusted to ensure the budget did not face any unnecessary spending. In terms of website analytics, website traffic remains consistent with a slight increase of 1.8%.

SEO Analysis

  • 60 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain Brisbane’ ranking in 5th position (first page)
  • Keyword ‘curtains Brisbane’ ranking in 5th position (first page)
  • Keyword ‘custom made curtains Brisbane’ ranking in 6th position (first page)
  • Keyword ‘roman blinds South Brisbane’ ranking in 1st position (first page)
  • In October, the SEO campaign focused on off-page optimisation, particularly link building strategies.

    • Google Ads Analysis

  • 1 Conversion
  • 33 Clicks
  • 3.82% CTR
  • $8.07 Avg. CPC
  • October marks the final month for the Google Ads campaign. Prior to being paused, the campaign saw a Contact Form submission. This is still a clear indication that the business still attracts potential clients.
  • However, there were a number of competitor searches that ate away the budget but did not convert.
  • For October, we added competitor and irrelevant search terms to the negative keywords list.