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October finished with promising results for website analytics and SEO. Website traffic increased by 6.6% and the average session duration jumped up by 38.7% which indicates that users are spending a longer amount of time navigating the website. In regards to SEO, there were 37 keywords ranking in the top 3 spots and 25 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘mediation Ripley’, ‘small business lawyer Ipswich’ and ‘family mediation Greater Springfield’ are all ranking 1st on the first page of Google. In October, the focus was to complete a series of press releases that contribute to improving the ranking and authority of the website. In November, the goal will be to optimise the keyword ‘lawyers Ipswich’ as it is a competitive keyword with a significant amount of monthly searches.
SEO Analysis
37 keywords ranking in top 3 (first page) results
25 keywords ranking in top 4-10 (first page) results
Keyword ‘mediation Ripley’ ranking in 1st position (first page)
Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
Keyword ‘family lawyer Ipswich’ ranking in 7th position (first page)
Keyword ‘family lawyers Ipswich’ ranking in 6th position (first page)
Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
Keyword ‘business lawyers Ipswich’ ranking in 6th position (first page)
Keyword ‘family mediation Greater Springfield’ ranking in 1st position (first page)
In October, the SEO campaign focused on off-page optimisation strategies by using a Press Release creation and distribution to improve site mentions and authority.
Through November, the SEO campaign will focus on the keyword ‘lawyers Ipswich’ as it has a considerably high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.
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