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October finished with a variety of results for both SEO and website analytics. Website traffic saw a small drop of 5.2%, however, average season duration increased by 159.8% which implies that users are spending more time navigating the website. In regards to SEO, there are 82 keywords ranking in the top 3 spots and 24 in the top 4-10 spots on the first page of Google Search. Keywords such as ‘deck sanding Byron Bay’, ‘pressure cleaning Ballina’ and ‘roof cleaning Northern Rivers’ are ranking 1st, 1st and 2nd respectively. In October, the goal was to complete on-page optimisation for the keyword ‘roof restoration Ballina’ and we anticipate seeing its rankings improve over the coming month. In November, the team will complete off-page optimisation and create local citations in order to improve the website’s ranking.

SEO Analysis

  • 82 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof cleaning Northern Rivers’ ranking in 2nd position (first page)
  • Keyword ‘deck sanding Byron Bay’ ranking in 1st position (first page)
  • Keyword ‘roof painting Ballina’ ranking in 6th position (first page)
  • Keyword ‘pressure cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘roof restoration Lismore’ ranking in 11th position (second page)
  • In October, on-page optimisation was completed with a focus on the keyword ‘roof restoration Ballina’
  • In November, the SEO campaign will focus on off-page optimisation with the goal of gaining more listings on local citation sites to improve the site’s Google presence.