Manager
October built on September’s small wins for much more promising results! Website traffic again increased, up 8.8% to almost 9,500 visitors in total. The overall trend was fairly steady, with a few peaks here and there. Average session duration also went up and is now at almost 2 minutes – and in the case of organic search users, it’s almost at 3 minutes. The site also saw a higher percentage of users coming through organic (SEO) channels, with 34.3% in October versus 23.9% in September. The website’s average SEO rank is slightly lower than in September, but keyword performance is stable. For the Google Ads campaign, there were 16 conversions in October out of 553 Clicks, resulting in a 29% Click Through Rate and a 2.89% Conversion Rate. Following optimisations to conversion tracking, the campaign saw more positive metrics across the board. There may even be more conversions due to a delay between Ad Impression and Conversion. In October, we focused on off-page SEO strategies to gain more contextual links. We also published SEO content for the Laguna Real Estate Agent Noosa GBP listing to gain location relevance. We also added an In-Market Audience Segment about residential properties to examine search and conversion trends based on the audience. In November, we will focus on-page SEO optimisations on the ‘Noosa real estate’ keyword due to its monthly search volume. We will also continue observing site conversions and updating the negative keywords list.
SEO Analysis
4 keywords ranking in top 3 (first page) results
7 keywords ranking in top 4-10 (first page) results
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate agent’ ranking in 5th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 5th position (first page)
Keyword ‘real estate agent Noosa’ ranking in 7th position (first page)
Keyword ‘Noosa real estate’ ranking in 13th position (second page)
Keyword ‘Noosa Heads real estate’ ranking in 9th position (first page)
In October, the SEO campaign focused on off-page optimisation strategies to gain more contextual links and improve the site’s presence in Google.
Additionally, SEO optimised content for the Laguna Real Estate Agent Noosa GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/AC2tx1.
Similarly, SEO optimised content was also created for the Laguna Real Estate Agent Tewantin GBP listing. The post can be viewed here: https://posts.gle/98qTVA.
Through the month of November, the SEO on-page optimisation will focus on the high-competition keyword ‘Noosa real estate’ as it gets significant monthly searches. The goal is to bring it into the first page of Google search results.
Google Ads Analysis
16 Conversions
553 Clicks
29.09% CTR
2.89% Conversion rate
October has been promising for Google Ads. The campaign saw improvements in all important performance metrics after the conversion tracking was optimised. Most notably, conversion rate increased from 2.33% to 2.89%, which is equivalent to 5 more conversions compared to September. Due to this, cost/conversion improved from $22.52 to $19.
However, some keywords with high visibility did not gain conversions despite the high clickthrough rate. This is mostly due to competitor search terms.
For October, we added an In-Market Audience Segment about residential properties for rent and set it under Observation. This is to further examine search and conversion trends based on audience characteristics. We also set up Form Submission tracking for the https://lagunanoosaholidays.com.au/ website, since it is connected to the https://lagunarealestate.com.au/ website. Finally, we performed regular optimisations such as adding competitor and low intent search terms in the negative keywords list.
With that being said, the plan for November is to monitor the website conversions of the campaign. We will also continue adding irrelevant, low intent, and competitor search terms in the negative keyword list.
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