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October was positive overall for metrics across the board. Website traffic bounced back by 28.0%, there was a peak of 29 users on 09 October – much higher than the average trend over the month. Moreover, a similar percentage of users arrived through organic search channels as did the month prior, and they comprise over half of total user traffic. Regarding SEO, the website saw a 14.8% rise in the average SEO rank, a much higher margin than in September. Keyword performance has also been very steady, which is pleasing to see. In October, we focused on-page optimisations on the ‘landscapers Hope Island’ keyword, which currently ranks 4th – and we hope it moves closer to the #1 spot on Google search results. For November, we will switch to off-page strategies to gain more links and improve site presence on Google.

SEO Analysis

  • 73 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers Oxenford’ ranking in 1st position (first page)
  • Keyword ‘landscaping Robina’ ranking in 1st position (first page)
  • Keyword ‘decking Southport’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
  • Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 5th position (first page)
  • Keyword ‘decking Hope Island’ ranking in 1st position (first page)
  • In October, the on-page optimisation focused on the keyword ‘landscapers Hope Island’. Its ranking can be expected to improve in the coming weeks.
  • Through the month of November, the SEO campaign will focus on off-page optimisation with the goal of gaining more links to improve the site’s Google presence.