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October has continued to deliver promising results for the SEO campaign and website analytics. Website traffic saw a slight drop, however, the average session duration has increased which indicates that users are spending a longer amount of time navigating the website. In regards to SEO, there are 45 keywords ranking in the top 3 spots and 11 keywords ranking in the top 4-10 spots on Google Search. Keywords such as ‘day spa Adelaide’, ‘pregnancy massage Norwood’ and ‘massage Prospect’ are ranking 1st, 2nd and 3rd on Google. In October, the goal was to optimise the keyword ‘massage Walkerville’ in order to improve its rankings. In November, the focus will be to increase the number of guest posts and site mentions which in turn will improve the rankings.
SEO Analysis
45 keywords ranking in top 1-3 (first page) results
11 keywords ranking in the top 4-10 (first page) results
Keyword ‘day spa Adelaide’ ranking in 1st position in Google Maps or local search results
Keyword ‘day spa Adelaide’ is ranking in 12th position (first page) in organic search results.
Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
Keyword ‘massage Prospect’ ranking in 3rd position (first page) in organic search results
Keyword ‘pregnancy massage Adelaide’ ranking in 4th position (first page) in organic search results
In October, on-page optimisation was completed with a focus on the keyword ‘massage Walkerville’
For the month of November, the SEO campaign will focus on off-page optimisation, particularly guest posting, to gain more site mentions and improve its presence in Google.
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