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November finished with steady results regarding the SEO campaign. 22 keywords were ranking in the top 3 spots and 28 in the top 4-10 spots, which is a 3.6% increase compared to the previous month. Regarding website analytics, users who clicked through to the website via Google Search spent over 1 minute and 10 seconds navigating an average of 4 pages. These results indicate that the website is user-friendly and customers spend more time engaging with the website. Throughout November, the focus was to complete on-page optimisation for the focus keyword ‘dentist Glenfield’ and it is anticipated that in the coming weeks the ranking will improve. Keywords such as ‘dentist Ingleburn’, ‘childrens dentist Denham Court’ and ‘dentist Macquarie Fields’ are ranked 2nd, 4th and 7th respectively. In December, the focus will be to complete off-page optimisation which includes link building and guest posting in order to improve rankings.

SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Ingleburn’ is ranking in 2nd position (first page).
  • Keyword ‘dentist Minto’ is ranking in 13th position (second page).
  • Keyword ‘dentist Macquarie Fields’ is ranking in 7th position (first page).
  • Keyword ‘childrens dentist Denham Court’ is ranking in 4th position (first page).
  • In November, on-page optimisation focused on the keyword ‘dentist Glenfield’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through December, the SEO campaign will focus on off-page optimisation with the goal of building more quality links via guest posting to improve the site’s Google presence.