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November saw more mixed results compared to October’s positive performance. Website traffic took a small downturn, although the trend was climbing towards the end of the month. More positively, though, organic search users continue to account for over 80% of user traffic, with almost all of them new. The site’s average SEO rank again increased, up by 8.2% with more keywords sitting on the first page of Google search results. There is also one more keyword holding the #1 spot, and more have begun ranking on Google. In November, we focused on off-page strategies to improve website mentions and authority. This December, we will switch back to on-page optimisations for the ‘landscaping Canberra’ keyword to take advantage of its monthly search volume.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘gardening services Macarthur’ is ranking in 1st position (first page)
  • Keyword ‘garden design Canberra’ ranking in 1st position (first page)
  • Keyword ‘landscaping Canberra’ ranking in 3rd position (first page)
  • Keyword ‘landscape design Canberra’ ranking in 3rd position (first page)
  • In November, the SEO campaign focused on off-page optimisation strategies with the goal of improving site mentions and authority.
  • For the month of December, the SEO on-page optimisation will focus on the keyword ‘landscaping Canberra’ as it has a high level of competition and significant monthly searches. The goal is to boost its ranking to the #1 position in Google search results.