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My Certifier – November 2022 Monthly Report

by | Dec 7, 2022 | My Certifier | 0 comments

Manager

The campaign again sees highs and lows for the month of November. User traffic took a marginal dip, with an up-and-down trend of user traffic that ended on a promising upward note. Site visitors peaked on 22 November, with 33 total users on the website (29 new). The site’s average SEO rank bounced back with a fantastic 16.2% increase, and the campaign sustained its keywords on the first page of Google search results. A few fell out of the top 3 spots, but optimisations should allow these keywords to regain their footing. In November, we focused on-page optimisations on the ‘private certifier Sydney’ keyword, which ideally improves ranking in the coming weeks. This December, we will shift to off-page strategies (map embeds) to improve map and location rankings.

SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘private certifier Blacktown’ ranking in 1st position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 1st position (first page)
  • Keyword ‘private certifier Nowra’ ranking in 3rd position (first page)
  • Keyword ‘building inspection Blacktown’ ranking in 9th position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 16th position (second page)
  • In November, on-page optimisation focused on the keyword ‘private certifier Sydney’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through the month of December, the SEO campaign will focus on off-page optimisation strategies using map embeds to improve Google Maps or local search rankings.