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Safety Bay Dental – November 2022 Monthly Report

by | Dec 7, 2022 | Safety Bay Dental | 0 comments

Manager

November saw some setbacks to the previous month’s more positive metrics. Website traffic dipped, although the overall trend was high and peaked at the end of the month. More favourably, organic search users accounted for 83% of total website traffic – 339 total (329 new). In terms of SEO, the site’s average rank slipped to 12.4 overall, and a few keywords moved out of the first page of Google search results. Still, the campaign sustained its keywords in the top 3 spots, with two strong keywords at #1 – ‘dentist safety bay’ and ‘invisalign safety bay’. In November, the on-page optimisations focused on the ‘dentist Aubin Grove’ keyword, which should ideally move in ranking in the coming weeks. This December, we will switch to off-page strategies to boost local citations and local search result rankings.

SEO Analysis

  • 7 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘invisalign Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘dentist Rockingham’ ranking in 6th position (first page)
  • Keyword ‘dentist Warnbro’ ranking in 8th position (first page)
  • Keyword ‘childrens dentist Safety Bay’ ranking in 6th position (first page)
  • In November, on-page optimisation focused on the keyword ‘dentist Aubin Grove’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through the month of December, the SEO campaign will focus on off-page optimisation with the goal of boosting local citations to improve the site’s ranking in the local search results.