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WCJJM – November 2022 Monthly Report

by | Dec 7, 2022 | WCJJM | 0 comments

Manager

November was again a month of challenges, although it still had positive metrics. Site traffic dipped again, although the overall trend was high with an upward ending note. More favourably, though, the percentage of organic search users increased to almost 80%. These users also spent well over a minute on the website, meaning the content was relevant to their searches. Per the dashboard, the site’s average SEO rank experienced an 8.9% drop, but the 4.4 rank is still higher than the 6.1 in October! Some keywords shifted from the first page of Google search results, but a large majority of our keywords remain in the crucial top 3 spots. In November, we focused on-page optimisations on the ‘bjj Melbourne’ keyword, which should improve in ranking in the coming weeks as a result. This December, we will switch to off-page strategies to improve site mentions and authority.

SEO Analysis

  • 124 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 1st position (first page)
  • Keyword ‘childrens brazilian jiu jitsu Melbourne’ ranking in 1st position (first page)
  • Keyword ‘wing chun Eltham’ ranking in 1st position (first page)
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 12th position (second page)
  • In November, on-page optimisation focused on the keyword ‘bjj Melbourne’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through December, the SEO campaign will focus on off-page optimisation strategies to build more natural links and improve site mentions and authority.