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Sunflowers & Butterflies – November 2022 Monthly Report

by | Dec 7, 2022 | Sunflowers & Butterflies | 0 comments

Manager

November has been a series of mixed results for SEO and website analytics. There has been a slight decline in website traffic by 8.3%, however, average session duration increased by 11.2% which indicates that users are spending more time navigating the website. Regarding SEO, there has been a slight decline in rankings. Upon further investigation, the website has not been penalised, meaning, there are no errors. This indicates that the cause of the decline was external factors caused by Google, for example, algorithm changes, which means that the decline is temporary. In addition to this, there have been seasonal changes which means that users have decreased their need to search for parenting courses or life coaching at the end of the year. Despite this decline, it is anticipated that the demand for these services will increase within the new year. Regarding focuses, in November, we completed off-page optimisation by building links that benefit the social profile pages and improve the relevance of the website. In December, the focus will be to complete off-page optimisation in order to gain citations that will assist in recovering the website’s rankings.

SEO Analysis

  • There has been a slight decline in keyword rankings In November.
  • There is a strong likelihood that this has been caused by fluctuations in keyword search volumes and seasonality. Few users may be searching for online parenting courses or life coaching at this time of the year.
  • The effects are deemed temporary, but a continued monitoring of the keywords will be implemented in the coming month.
  • Checking with Google Search Console and other tools indicates that the site has not been penalised, which means the decline in the keyword performance is caused by factors outside the website.
  • In November, the SEO campaign focused on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.
  • Through December, the SEO campaign will continue to focus on off-page optimisation to gain more citations and improve local search ranking.