Manager
The campaign received 53 impressions in November, with a 28.85% First Position Rate. It ranked 2nd in terms of ad visibility, and 3rd in Top of the Page Rate and 1st Position Rate. In term of SEO, there was 1 keyword ranking on the first page of Google search results. For November, we adjusted the bids for keywords and set up new ads to optimise campaign reach. We also completed competitor analyses, keyword research, and keyword tracking.
SEO Analysis
1 keyword is ranking in top 4-10 (first page) results.
Keyword ‘land clearing Ripplebrook’ is ranking in the 6th position (first page)
In November, SEO competition analysis, keyword research and tracking were completed.
Google Ads
53 Impressions
52.00% Search Impression Share
82.69% Top of the Page Rate
28.85% First Position Rate
November marks the last month for the Google Ads campaign. The campaign ranked 2nd in terms of ad visibility, and was only short by 1.92% compared to the closest competitor, Gippy Tree Services. It ranked 3rd in terms of Top of the Page Rate and 1st Position Rate, only outranked by Gippy Tree Services and an excavator hiring business called Diggermate.
For November, we adjusted bids for some keywords without being too aggressive and going over the $16.47 daily budget. We also set up new ads that will optimise the campaign reach throughout all devices.
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