SEO Analysis
4 keywords ranking in top 3 (first page) results
6 keywords ranking in top 4-10 (first page) results
Keyword ‘Noosa Heads real estate agent’ ranking in 5th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 7th position (first page)
Keyword ‘real estate agent Noosa’ ranking in 8th position (first page)
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa real estate’ ranking in 18th position (second page)
Keyword ‘Noosa Heads real estate’ ranking in 12th position (second page)
In December, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s reputation and presence in Google.
Additionally, SEO optimised content for the Laguna Real Estate Agent Noosa GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/8Yiidr.
Similarly, SEO optimised content was also created for the Laguna Real Estate Agent Tewantin GBP listing. The post can be viewed here:https://posts.gle/Mw3j3H.
Through the month of January, the SEO on-page optimisation will focus on the keyword ‘Noosaville real estate’ as it has significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.
Google Ads Analysis
47 Conversions
489 Clicks
34.75% CTR
9.61% Conversion rate
December has seen an upward trend in Google Ads. The campaign saw improvements in conversion rate, which increased from 4.17% to 9.61%, which is more than double the conversions compared to November. Due to this, cost/conversion improved from $13.82 to $6.47.
However, a lot of conversions were from holiday real estate rental search terms, therefore, most enquiries were directed to the lagunanoosaholidays.com.au website. The leads that came directly on the lagunarealestate.com.au website are only 3.
For December, we performed regular optimisations such as adding competitor and low intent search terms in the negative keywords list to avoid wastes in the budget.
With that being said, the plan for January is to test new ads for the Standard Search ad group. We will also monitor the website conversions of the campaign and optimise towards conversions other than holiday real estate rentals. Finally, we will continue adding irrelevant, low intent, and competitor search terms in the negative keyword list.
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