SEO Analysis
In December, the initial steps in the SEO campaign have begun. Some of the highlights of the work done are mentioned below.
SEO keyword research, analysis, and selection have been completed.
Competitor website audit and web page audits (involving high ranking websites only) were performed as part of SEO and getting familiar with the industry landscape.
A complete audit of the homepage and individual web pages is ongoing.
All these measures build the proper foundation to effectively execute the SEO campaign.
Through January, more on-page and off-page optimisation strategies will be carried out to boost vital keyword rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improving customer actions on the site.
Google Ads
43 Clicks
10.31% CTR
$2.29 Avg. CPC
December marks the start of the Google Ads campaign. Although it started on 23 December 2022, it immediately gained 417 Impressions with 10.31% CTR, which is a high rate of response with only a little over a week of going live.
However, there were no conversions yet, which is understandable as the campaign is still in the learning phase.
For December, we fixed a campaign misconfiguration on the 28th of December to optimise the ad delivery.
With that being said, the plan for January is to update the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also further refine the keywords and the ads so these can match the search trends that are closer to a conversion.
Facebook Analysis
2 Results
3.14% CTR
295 Clicks
5,010 Reach
December marks the start of the Facebook Ads campaign being managed under the CATTS Facebook/Meta Business Manager account. There were a total of 9,404 ad Impressions, 5 post reactions, and 2 comments. The engagement is a bit low for now but is mostly due to the fact that marketing data related to the Facebook Pixel was reset for the account and the campaign is currently in the learning phase.
However, the campaign gained 74 link clicks (directing traffic to the website) that eventually gained 2 Contact Form submissions. This shows high user intent after seeing the ads and other information offered on the website. It also got 6 post saves, which indicates that the ads were relevant to the users but no further actions were made yet for them to become leads.
As we enter January, we will optimise the ad delivery to spark consideration among users that viewed the ads so that they will go to the website and become leads. We will also be conducting further research into how we can pull out data from the CATTS Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard, however, you can view this on the Meta Business Manager
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