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Manager Analysis

January finished with promising and steady results for both SEO and website analytics. Regarding website traffic, it increased by 8.9%, which is now at a total of 232 users. Regarding SEO the rankings remain steady with an average rank of 2.4. There are currently 90 keywords ranking in the top 3 spots and 18 in the top 4-10 spots on the first page of Google Search. Specifically, keywords such as ‘roof cleaning Northern Rivers’, ‘deck sanding Byron Bay’ and ‘pressure cleaning Ballina’ are all ranking 1st on the first page of Google. Throughout January, the focus was to complete off-page optimisation with the goal of building natural links which in turn improves the ranking and relevance of the website. Lastly, in February, the focus is to optimise the keyword ‘roof restoration Lismore’ as it has a significant amount of monthly searches.

SEO Analysis

  • 83 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof cleaning Northern Rivers’ ranking in 1st position (first page)
  • Keyword ‘deck sanding Byron Bay’ ranking in 1st position (first page)
  • Keyword ‘pressure cleaning Ballina’ ranking in 2nd position (first page)
  • Keyword ‘roof painting Ballina’ ranking in 4th position (first page)
  • Keyword ‘roof restoration Lismore’ ranking in 11th position (second page)
  • In December, on-page optimisation focused on the keyword ‘roof cleaning Eltham’. The effect on its ranking can be expected to materialise in the coming weeks.
  • In January, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.