Manager Analysis
Website metrics increased for January with traffic to the website increasing by 18.1% to 9,588. Almost all users of the site were new with their average session duration reaching close to 5 minutes. For Google ads, we have seen a slight increase in the click-through rate by 4.7% and a major increase in the conversion rate increasing by 72.3%. More favourably, the site’s average SEO rank remained steady with 4 keywords ranking in the top 3 positions on the 1st page of Google search results and 5 keywords ranking in the top 4-10 positions. During January, the on-page optimisation aimed at boosting the ranking of the keyword “Noosaville real estate.” Results are expected to become visible in the near future. Furthermore, optimised SEO content was developed for the “Laguna Real Estate Agent Noosa GBP” listing with the aim of enhancing its local relevance. Concerning Google Ads, competitor and low-priority search terms were added to the negative keyword list to prevent budget waste. In February, the focus of the SEO campaign will shift to off-page optimization techniques with the objective of enhancing the site’s perceived authority, relevance, and trustworthiness by both Google and users. The plan for Google Ads involves experimenting with new ads for the “Standard Search” ad group. Additionally, the conversion rate for the lagunarealestate.com.au website will be optimised by assigning a higher conversion value to them. Finally, the list of negative keywords will continue to be updated by adding irrelevant, low-priority, and competitor search terms.
Google Ads Analysis
81 Conversions
653 Clicks
36.40% CTR
12.40% Conversion rate
January has seen an upward trend in Google Ads. The campaign saw improvements in conversion rate, which increased from 9.61% to 12.40%, which is equivalent to an increase in conversions from 47 in December to 81 in January. Due to this, cost/conversion improved from $6.47 to $3.75.
However, a lot of conversions were from holiday real estate rental search terms, therefore, most enquiries were directed to the lagunanoosaholidays.com.au website. The leads that came directly on the lagunarealestate.com.au website are only 13, although this is still a lot more compared to only 3 in December.
For January, we added competitor and low-intent search terms in the negative keywords list to avoid waste in the budget.
With that being said, the plan for February is to test new ads for the Standard Search ad group. We will also optimise conversions directly under the lagunarealestate.com.au website by assigning higher conversion values to them. Finally, we will continue adding irrelevant, low intent, and competitor search terms in the negative keyword list.
SEO Analysis
4 keywords ranking in top 3 (first page) results
5 keywords ranking in top 4-10 (first page) results
Keyword ‘Noosa Heads real estate agent’ ranking in 4th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 5th position (first page)
Keyword ‘real estate agent Noosa’ ranking in 5th position (first page)
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa real estate’ ranking in 14th position (second page)
Keyword ‘Noosa Heads real estate’ ranking in 11th position (second page)
In January, the on-page optimisation focused on the keyword ‘Noosaville real estate’. The effect on its ranking can be expected to materialise in the coming weeks.
Additionally, SEO-optimised content for the Laguna Real Estate Agent Noosa GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/mGJzjD.
Similarly, SEO-optimised content was also created for the Laguna Real Estate Agent Tewantin GBP listing. The post can be viewed here:https://posts.gle/wBysKL.
Through the month of February, the SEO campaign will focus on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
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