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Manager Analysis

In January, website traffic experienced a growth of 39.2% with 213 users visiting the site. This increase was particularly positive because a majority of the users were directed to the website through organic search channels, with the vast majority being new visitors. The campaign shows 75 keywords ranking in the top 3 positions with numerous keywords such as ‘landscapers Oxenford’ and ‘decking Hope Island’ ranking in 1st position on the first page of Google Search. Another positive trend to note is that keyword ‘landscaping Miami’ is now ranking in 1st position up from 3rd position previously. In January, the SEO campaign aimed to enhance the site’s authority, relevance, and trustworthiness through off-page optimisation tactics. During February, the focus will shift to on-page optimisation targeting the keyword ‘landscaping Molendinar’. With a significant number of monthly searches, the goal is to improve its ranking and secure a position on the first page of Google search results.

SEO Analysis

  • 75 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers Oxenford’ ranking in 1st position (first page)
  • Keyword ‘landscaping Robina’ ranking in 2nd position (first page)
  • Keyword ‘decking Hope Island’ ranking in 1st position (first page)
  • Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
  • Keyword ‘decking Southport’ ranking in 3rd position (first page)
  • Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 1st position (first page), up from 3rd position (first page) in previous.
  • In January, the SEO campaign focused on off-page optimisation strategies to further improve how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through the month of February, the SEO on-page optimisation will focus on the keyword ‘landscaping Molendinar’ as it has significant monthly searches and has yet to attain a solid footing in the rankings. The goal is to bring it onto the first page of Google search results.