Manager Analysis
During the month of January, the website witnessed an upward trend in traffic with a 3.7% increase in the number of visitors. A total of 394 users navigated to the site, and the rise in traffic was particularly noteworthy as a significant portion of the visitors arrived via organic search methods. This means that most of these users discovered the website through a Google search. The fact that the majority of these visitors were new to the site indicates that the website is attracting new audiences and creating a positive impression with users. The campaign shows 6 keywords ranking in the top 3 positions with keywords ‘dentist Safety Bay’ and ‘invisalign Safety Bay’ both ranking in 1st position on the first page of Google Search. In January, the on-page optimisation targeted the keyword “dentist Aubin Grove”. The impact on its ranking should become apparent in the near future. During February, the SEO plan will concentrate on off-page optimisation techniques to enhance the site’s authority, relevance, and trustworthiness as perceived by Google and its users.
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