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Manager Analysis

January was a month of positive trends. Website traffic increasedto 181 users which is an increase of 19.9% . More positively, over half of users arrived through organic (SEO) search channels again, with almost all of them new. The campaign shows 2 keywords ranking in the top 3 positions with keyword ‘window cleaning Ballina” ranking in the 1st posistion on the first page of Google Search. In January, the SEO campaign zeroed in on off-page optimisation tactics to enhance the website’s authority, relevance, and trustworthiness in the eyes of both Google and users. During February, the focus of on-page SEO will be on the keyword “pressure cleaning Ballina”. This keyword has a moderate to high level of competition and a substantial number of monthly searches, and our goal is to move it closer to the top position in Google search results.

SEO Analysis

  • 2 keywords ranking in top 1-3 (first page) results
  • 8 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘roof painting Byron Bay’ ranking in 19th position (second page)
  • Keyword ‘pressure cleaning Ballina’ ranking in 11th position (second page)
  • Keyword ‘roof cleaning Lismore’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning byron bay’ ranking in 9th position (first page)
  • In January, the SEO campaign focused on off-page optimisation strategies to further improve how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through February, the SEO on-page optimisation will focus on the keyword ‘pressure cleaning Ballina’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.