Select Page

Full Circle Refinishing – February 2023 Monthly Report

by | Mar 7, 2023 | Full Circle Refinishing | 0 comments

Manager Analysis

February saw steady results for both the SEO Campaign and website analytics. There was a slight dip in website traffic, however, the average session duration saw an increase of 16.9% which is an indication that users are now spending more time on the website. For SEO, there are 93 keywords ranking in the top 3 spots and 15 keywords in the top 4-10 spots on the first page of Google Search. Keywords such as ‘pressure cleaning Ballina’, ‘deck sanding Byron Bay’ and ‘roof cleaning Northern Rivers’ are all ranking 1st on the first page of Google Search. Throughout the month, the focus was to complete on-page optimisation for the target keyword ‘roof restoration Lismore’ and we anticipate its rankings to improve over the coming weeks. In March, the focus will be to complete off-page optimisation by executing guest posting strategies which in turn will improve the website’s traffic and rankings.

SEO Analysis

  • 93 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof cleaning Northern Rivers’ ranking in 1st position (first page)
  • Keyword ‘deck sanding Byron Bay’ ranking in 1st position (first page)
  • Keyword ‘pressure cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘roof painting Ballina’ ranking in 3rd position (first page), up from 7th position (first page) in the previous month
  • Keyword ‘roof restoration Lismore’ ranking in 11th position (second page)
  • In February, on-page optimisation focused on the keyword ‘roof restoration Lismore’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through March, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.