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Geoff’s Tree Lopping Services – February 2023 Monthly Report

by | Mar 7, 2023 | Geoff’s Tree Lopping Services | 0 comments

Manager Analysis

This month we have seen a slight decline in the number of users to the website. However, almost all users were coming from organic (SEO) search channels, most of which were new. The website’s SEO rank remained constant, with some significant keywords such as ‘tree lopping Hervey Bay’ and ‘arborist Hervey Bay’ ranking in the first and fourth positions on the first page. In February, the SEO campaign directed its efforts towards off-page optimisation using a local citation strategy. The aim was to strengthen the website’s presence on Google and improve its ranking in local search results. Local citation, also known as business listings, plays a crucial role in building a website’s authority in a specific geographic area. By ensuring the accuracy and consistency of business information across various online directories and platforms, we can increase the website’s visibility to potential customers searching for relevant services in the locality. As we move into March, the SEO campaign will continue to focus on off-page optimisation strategies. The goal is to enhance the site’s authority, relevance, and trustworthiness in the eyes of Google and its users. To achieve this, we will explore various tactics such as guest posting. These tactics will help us generate high-quality backlinks, improve referral traffic, and increase engagement on the website and social media platforms.

SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘tree lopping Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘arborist Hervey Bay’ ranking in 4th position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘stump grinding Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • In February, the SEO campaign focused on off-page optimisation using a local citation strategy to improve the site’s Google presence and ranking in the local search results.
  • Through March, the SEO campaign will continue to focus on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.