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Southern Excavations – February 2023 Monthly Report

by | Mar 7, 2023 | Southern Excavations | 0 comments

Manager Analysis

February saw a slight decline in website traffic, however, it was encouraging to note that over half of the users came through organic search channels, and nearly all of them were new visitors. The campaign shows 24 keywords ranking in the top 4-10 positions with keywords ‘excavation Byron Bay’ and ‘bobcat hire Byron Bay’ both ranking in 4th positions on the first page of Google Search. During February, the main strategy for the SEO campaign was off-page optimisation, which involved creating and disseminating press releases to bolster the site’s Google presence. For the month of March, the primary objective of the SEO campaign will be on-page optimisation, with a specific emphasis on the keyword “retaining walls Byron Bay.” The aim is to enhance its position on Google search results, ultimately leading to its placement on the first page.

SEO Analysis

  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 7th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 13th position (second page)
  • In February, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to improve the site’s Google presence.
  • Through the month of March, the SEO on-page optimisation will focus on the keyword ‘retaining walls Byron Bay’ to boost its ranking onto the first page of Google search results.