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Steve’s Window and Pressure Cleaning – February 2023 Monthly Report

by | Mar 7, 2023 | Steve's Window and Pressure Cleaning | 0 comments

Manager Analysis

February saw a slight decline in Website Traffic, however, more positively, over half of the users arrived through organic (SEO) search channels again, with almost all of them new. The campaign shows 4 keywords ranking in the top 3 positions with the keyword ‘roof cleaning Lismore’ ranking in the 1st position on the first page of Google Search. During February, the on-page optimisation efforts of the SEO campaign were concentrated on the keyword “pressure cleaning Ballina,” and the resulting impact on its ranking is anticipated to manifest in the upcoming weeks.

For March, the SEO strategy will shift towards off-page optimisation, with a specific emphasis on map embedding tactics. These strategies will aim to enhance, if not sustain, the site’s Google map rankings.

SEO Analysis

  • 4 keywords ranking in top 1-3 (first page) results
  • 14 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘roof cleaning Lismore’ ranking in 1st position (first page)
  • Keyword ‘window cleaning Ballina’ ranking in 2nd position (first page)
  • Keyword ‘roof painting Byron Bay’ ranking in 6th position (first page), up from 19th position (second page) in the previous month
  • Keyword ‘pressure cleaning Ballina’ ranking in 6th position (first page), up from 11th position (second page) in the previous month
  • Keyword ‘roof cleaning Byron Bay’ ranking in 11th position (second page)
  • In February, on-page optimisation focused on the keyword ‘pressure cleaning Ballina’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through March, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve, if not maintain, Google map rankings.