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WCJJM – February 2023 Monthly Report

by | Mar 7, 2023 | WCJJM | 0 comments

Manager Analysis

In February, the website experienced another rise in traffic by 11.9% to 1,000 users. The majority of this traffic came from organic search, indicating a strong performance in terms of search engine optimisation. The users who visited the website spent more than a minute exploring its content, indicating that the information provided was relevant to their searches. There are 93 keywords ranking in the crucial top 3 spots on the first page of google search. During February, the primary objective of the SEO campaign was to enhance the site’s Google presence and ranking in the local search results through off-page optimisation tactics, particularly through the implementation of a citation strategy. For March, the focus of the SEO campaign will be on on-page optimisation, with particular attention given to the highly competitive and frequently searched keyword “brazilian jiu jitsu near me.” The ultimate goal is to improve its position on Google search results, bringing it closer to the first page.

SEO Analysis

  • 98 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘childrens brazilian jiu jitsu Melbourne’ ranking in 1st position (first page)
  • Keyword ‘wing chun Eltham’ ranking in 1st position (first page)
  • Keyword ‘bjj Bundoora’ ranking in 1st position (first page)
  • In February, the SEO campaign focused on off-page optimisation using a citation strategy to improve the site’s Google presence and ranking in the local search results.
  • Through March, the SEO on-page optimisation will focus on the keyword ‘brazilian jiu jitsu near me’ as it has a high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.