Suncoast Energy – February 2023 Monthly Report

Manager Analysis

February has been a month of ups and downs. User traffic dipped in the middle of the month but increased towards the end. More positively though the average user session time increased by 135.2%. Of the users of the site, more than half arrived through CPC (Cost Per Click) channels, with a notable number arriving through organic (SEO) channels. Regarding SEO performance, the campaign now has 10 keywords in the top 3 spots of Google search results – the key positions in organic searches.

For the Google Ads campaign, metrics were on an upward trend. The campaign received 8 conversions, up 14.3% from the previous month. In February there was an increase in search terms related to rental and portable air conditioning units, however, the majority of users who searched for these terms did not click on the ads. To prevent wasting ad spend and target a more relevant audience, competitor and irrelevant search terms were added to the negative keywords list in February. This ensured that ads were only shown to a more relevant audience, maximizing the effectiveness of the campaign.

In terms of SEO for February, the emphasis for on-page optimization was placed on the keyword “commercial electrician Sunshine Coast”. It is anticipated that the impact of this optimisation on its ranking will become apparent in the upcoming weeks. Looking ahead to the month of March, the SEO strategy will build upon the previous work done on negative keywords by continuing to update the list. The goal is to avoid any potential waste from irrelevant, low-intent, or competitor searches. Additionally, the plan is to refine existing keywords or add new ones to drive more relevant search volume and increase conversions. The focus for off-page optimisation in March will be on map embedding strategies, with the goal of improving or maintaining the website’s Google map rankings. Overall, these efforts aim to enhance the website’s visibility and attract more qualified traffic to drive business growth.

SEO Analysis

10 keywords ranking in top 3 (first page) results

21 keywords ranking in top 4-10 (first page) results

Keyword ‘electrical new installs Diamond Head’ is ranking in the 3rd position (first page).

Keyword ‘electrical servicing Kulangoor’ is ranking in the 7th position (first page).

Keyword ‘electrical services Nambour West’ is ranking in the 9th position (first page).

Keyword ‘commercial electrician Mountain Creek’ is ranking in the 10th position (first page).

Keyword ‘commercial electrician Nambour’ is ranking in the 12th position (second page).

In February, on-page optimisation focused on the keyword ‘commercial electrician Sunshine Coast’. The effect on its ranking can be expected to materialise in the coming weeks.

For the month of March, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve, if not maintain, Google map rankings.

Google Ads Analysis

8 Conversions

155 Clicks

7.03% CTR

$7.04 Avg. CPC

5.16% Conversion Rate

February has seen a consistent performance in Google Ads. The campaign had 8 conversions this month, compared to 7 in January. All other metrics were also very similar to January.

We saw a trend in search terms looking for rental and portable air conditioning units, but most users that typed in those search terms did not click the ads.

For February, we put competitor and irrelevant search terms in the negative keywords list to avoid incurring waste in ad spend, as well as to only show ads to a more relevant audience.

With that being said, the plan for March is to continue updating the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine or add keywords to get a more relevant search volume to drive conversions.