Manager Analysis
The month of February finished with strong results for website analytics and Google Ads. Regarding website analytics, the total number of users visiting the website increased by 19.4% which now sits at 1,014 users. For the Google Ads Grant Account, there were 3 contact form submissions in the Psychology and Assessments Campaign, clicks increased by 53.8% and impressions increased by 55.1%.
For the Google Ads Paid Account, conversions saw a 33.3% increase this month, totalling 4. In addition, there were 146 clicks, a $2.30 average cost per click and a 7.19% click-through rate which are all promising results. However, the Psychology-related advertisements saw a delivery issue due to the usage of addiction-related terms on the landing page. Despite this, we have disputed this with Google to prevent any issues in the future. Throughout the month, we identified high-converting keywords such as “therapeutic support near me” and “book a psychologist”. Since then, these keywords have been added to the campaign. In March, the focus will be to update the negative keyword list and refine the keywords to shorten the conversion journey and target clients who are ready to convert now.
For Google Ads, the month finished on 2 contact form submissions, a 0.45% click-through rate, 121 link clicks and a reach of 8,555 individuals. Regarding the advertisements, posts saw 6 saves, 2 post shares and 4 comments. This level of engagement is indicating that there is a lot of interest in the service offering. In March, the focus will be to optimise the ad delivery for Psychology and PBSP ads in order to improve conversion and link clicks.
For SEO, there are 5 keywords ranking in the top 3 spots and 20 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘telehealth psychologist Baringa’, ‘positive behaviour support Gympie’ and ‘positive behaviour support Sunshine Coast’ are ranking 3rd, 4th and 4th in Google Search. In February, the focus was to complete on-page optimisation for the keyword ‘NDIS psychologist Brisbane’ and over the coming weeks, its rankings will improve. For March, the focus will be to complete off-page optimisation by building links that will improve the website’s relevance and rankings.
Google Ads Analysis (Grant Account)
5.67%% CTR
60 Clicks
$3.64 Avg. CPC
3 Conversions
In February, the campaign gained 3 conversions through a Contact Form submission in the Psychology and Assessments campaign. The CTR was also maintained above the minimum 5.00% requirement to continue using the Google Ad Grant.
For February, we used specific psychologist names, psychiatry, and bulk billing related terms to the negative keywords list.
With that being said, the plan for march is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. This will maintain the CTR above the minimum requirement. We will also further refine the keywords and the ads to maintain relevance and match the search trends that are closer to a conversion.
Google Ads Analysis (Paid Account)
4 Conversions
7.19% CTR
146 Clicks
$2.30 Avg. CPC
February has seen an upward trend in Google Ads Paid account. The conversions increased from 3 in January to 4 this month.
However, the Psychology-related ads were still limited by Policy due to addiction-related terms on the landing page.
For February, we changed the bidding strategy to Maximise Conversions. We also added new keywords such as “therapeutic support near me” and “book a psychologist”. Finally, we put bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms in the negative keywords list to maintain relevance in the search volume.
With that being said, the plan for March is to continue updating the negative keywords list. We will also further refine the keywords and the ads to shorten the conversion journey of users.
SEO Analysis
5 keywords ranking in top 3 (first page) results
20 keywords ranking in top 4-10 (first page) results
Keyword ‘telehealth psychologist Baringa’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Gympie’ is ranking in the 4th position (first page).
Keyword ‘NDIS speech pathology Baringa’ is ranking in the 8th position (first page).
Keyword ‘NDIS psychologist Nambour’ is ranking in the 7th position (first page).
Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 4th position (first page), up from 9th position (first page) in the previous month.
Through February, on-page optimisation focused on the keyword ‘NDIS psychologist Brisbane’. The effect on its ranking can be expected to materialise in the coming weeks.
For the month of March, the SEO campaign focused on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.
Facebook Analysis
2 Results (Contact Us Form Submissions)
0.45% CTR
121 Link Clicks
8,555 Reach
February has seen ups and downs for Facebook Ads. The campaign gained 2 Contact Form submissions with $153.23 cost per result. There were also 6 post saves, 121 link clicks, 2 post shares, 8 post reactions, and 4 comments. These engagements show clear signs of interest in the service after seeing the ads.
As we enter March, we will optimise the ad delivery for the Psychology and PBSP ads. We will also be conducting further research into how we can pull out data from the Mindcare Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard, however, this data can be located on your Meta Business Manager account.
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