Manager Analysis
In February, for Google ads, we have seen a slight decrease in the click-through rate however the conversion rate has remained stable. More favourably, though, the site’s average SEO rank remained steady with 16 keywords ranking in the top 3 positions on the first page of Google search results and 22 keywords ranking in the top 4-10 positions. Keywords ‘Leichhardt Dental’ & ‘Leichhardt Dental in Haberfield’ both rank in the 1st position on the first page of Google Search.
In regards to Facebook Ads, there were 96 link clicks that resulted in a conversion. To adapt to changing user behaviour, the Leichhardt campaign’s general dentistry ad group was updated with new keywords and negative keywords were added to exclude low-intent searchers.
The February SEO campaign focused on off-page optimization to improve the site’s Google ranking and local search results using citation strategies. The Google Business Profile for Leichhardt Dental – Dr Silvano & Luca Pomare received 5,293 total views, 80 website visits, 57 direction requests, and 105 phone calls, while the Leichhardt Dental In Haberfield listing received 1,052 total views, 20 website visits, 23 direction requests, and 12 phone calls. Additionally, SEO-optimized content was created for the Leichhardt Dental – Pomare Dental Group listing to improve location relevance.
Despite some fluctuations, Facebook Ads in February reached 18,028 unique users, resulting in 96 clicks, 9 reactions, 1 comment, and 2 post saves, indicating interest in the service. The focus for March is to continue updating the negative keywords list and reach out to Centaur Software to install Google Analytics 4 tracking code for better data tracking.
In March, on-page SEO optimization will be done to target Emergency dentists and Cosmetic Dentistry with location-based pages to improve the site’s authority, relevance, and trustworthiness. Ad delivery will be optimized to increase user consideration and lead generation, while research will be conducted to pull data from the Leichhardt Dental Facebook/Meta Business Manager account to the Marketing Dashboard. During this time, data can still be accessed in the Meta Business Manager.
Facebook Analysis
18,028 Reach
0.24% CTR
96 Link Clicks
February has seen ups and downs for Facebook Ads.The ads reached 18,028 unique users, 96 of which clicked through the ad and were redirected to the website. There were also 9 post reactions, 1 comment, and 2 post saves, which were clear indications of interest in the service.
As we enter March, we will optimise the ad delivery to spark more consideration among users that viewed the ads so that they will convert into leads once they land on the website. We will also conduct further research into how we can pull data from the Leichhardt Dental Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard, however, data can be located in the Meta Business Manager.
SEO Analysis
16 keywords ranking in top 3 (first page) results
22 keywords ranking in top 4-10 (first page) results
Keyword ‘Leichhardt dental’ is ranking in the 1st position (first page)
Keyword ‘Leichhardt dental in Haberfield’ is ranking in the 1st position (first page)
Keyword ‘dentist in Leichhardt’ is ranking in the 5th position (first page)
Keyword ‘Invisalign Leichhardt’ is ranking in the 3rd position (first page)
Keyword ‘dentist in Inner West’ is ranking in the 6th position (first page)
In February, the SEO campaign focused on off-page optimisation using citation strategies to improve the site’s Google presence and ranking in the local search results.
Through March, the SEO on-page optimisation will focus on creating location-targeted SEO pages about Emergency dentists and Cosmetic Dentistry. The goal is to add more content to help improve the site’s authority, relevance, and trustworthiness.
Google Ads Analysis
54 Conversions
175 Clicks
12.25% CTR
$3.94 Avg. CPC
30.86% Conversion Rate
February has been stable for the Google Ads campaigns. The campaigns had 54 conversions, which was the same in January.
To maintain relevance to evolving user behaviour, we added new keywords to the Leichhardt campaign’s general dentistry ad group. We also put low-intent, research-related, specific dentist names, and competitor search terms in the negative keywords list to keep high-intent searchers in seeing the ads more.
With that being said, the plan for March is to continue updating the negative keywords list. We will also reach out to the third-party booking software, Centaur Software, once more to have them install the Google Analytics 4 (GA4) tracking code on their end. When we reached out to them before, they are not yet able to install this updated tracking method.
GBP Analysis
Keyword ‘dentist in Leichhardt’ is ranking in 2nd position in Google Maps or local search results (in the map pack).
Keyword ‘Haberfield dentist’ is ranking in 3rd position in Google Maps or local search results (in the map pack).
In February, the Google Business Profile (GBP) listing for Leichhardt Dental – Dr Silvano & Luca Pomare generated 5,293 total views (up from 5,242 in the previous month), 80 website visits (down from 137 in the previous month), 57 direction requests (down from 85 previously), and 105 phone calls (down from 165 in the previous month) were made directly from the GBP listing.
Additionally, the GBP name was successfully changed to Leichhardt Dental – Pomare Dental Group.
Meanwhile, the Leichhardt Dental In Haberfield GBP listing generated 1,052 total views (down from 1,253 previously), 20 website visits (down from 37 previously), 23 direction requests (down from 37 previously), and 12 phone calls (down from 18 previously) were made directly from the GBP listing.
Also in February, an SEO-optimised content for the Leichhardt Dental – Pomare Dental Group listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/aALvon.
A separate optimised content was posted in the Leichhardt Dental In Haberfield GBP listing. The post can be viewed here: https://posts.gle/Q6FGkv.
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