Manger Analysis
February saw areas for improvement in keyword rankings as the SEO Campaign is still recovering from the recent shifts made by Google. It is anticipated that rankings will continue to improve in the coming months as we complete off-page optimisation by building links that will improve the website’s overall ranking and relevance. However, the keyword ‘parenting course Darwin’ is ranking 11th in Google Search. Throughout March, the SEO Campaign will focus on optimising the keyword ‘communication training Brisbane’ as it is a competitive keyword that has a significant amount of monthly searches. The overall goal is to bring it closer to the first page of Google.
SEO Analysis
Same as in January, the keyword rankings have yet to recover from the decline observed in December.
The effects are deemed temporary, but continued monitoring of the keywords will be implemented in the coming month.
Google Search Console and other tools indicate that the site has not been penalised, which means the decline in the keyword performance is caused by factors outside the website.
In February, the SEO campaign focused on off-page optimisation using a local citation strategy to improve the site’s Google presence and ranking in the local search results.
Through March, the SEO on-page optimisation will focus on the keyword ‘communication training Brisbane’ as it has a medium to high level of competition, significant monthly searches, and has yet to gain a solid footing in the rankings. The goal is to bring it closer to the first page of Google search results.
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