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Manager Analysis

The month of February saw some dips in regard to Website Metrics, where there was a decline in website traffic and average session duration. More favourably though, organic search channels accounted for nearly half of the total users, indicating that the content on the site was relevant.

In February, the on-page optimization efforts were directed towards the “respite Sunshine Coast” keyword. The results of these efforts are expected to materialize in the upcoming weeks. In March, the focus of the SEO campaign will shift towards off-page optimization strategies, aimed at gaining more listings on citation sites to enhance the website’s Google presence. This approach will involve building natural links and creating citations on relevant and authoritative websites to boost the site’s authority and relevance. By improving the website’s online visibility, the campaign aims to attract more qualified traffic and generate more conversions for the business. These efforts align with the broader goal of establishing the business as a leading provider of respite services in the Sunshine Coast region.

SEO Analysis

  • 6 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS SIL provider Gympie’ is ranking in the 1st position (first page)
  • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 1st position (first page)
  • Keyword ‘ILO NDIS Gympie’ is ranking in the 4th position (first page)
  • Keyword ‘ILO NDIS Noosa’ is ranking in the 4th position (first page)
  • Keyword ‘supported independent living Noosa’ is ranking in the 5th position (first page)
  • In February, on-page optimisation focused on the keyword ‘respite Sunshine Coast’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through the month of March, the SEO campaign will focus on off-page optimisation with the goal of gaining more listings on citation sites to improve the site’s Google presence.