Manager Analysis
February proved to be a highly successful month for both the SEO and Google Ads campaigns, with minimal obstacles encountered. User traffic peaked during the middle of the month with a total of 122 new users on the 27th. Of those users, the majority arrived through organic search (SEO). In terms of SEO performance, the campaign now has 41 keywords in the top 3 spots of Google search results – the key positions in organic searches. During February, the SEO campaign concentrated on executing the modifications and suggestions made following the comprehensive website review. The main steps taken included refining the page titles, meta descriptions, and H1 elements, which are crucial ranking indicators employed by Google.
In February, Google Ads witnessed a modest rise with conversions increasing from 24 to 28 compared to January, including five successful booking requests. To optimise the campaign, we added irrelevant and competitor search term variations to the negative keywords list. In March, the on-page optimisation efforts will shift to off-page optimisation approaches, such as creating additional organic links to boost the relevance of social profile pages and enhance the website’s overall relevance. In terms of Google Ads in March, we plan to update the negative keywords list further to prevent irrelevant and low-intent searches, refine the keywords and ads to align with changing search trends, boost conversions and enhance the business’s ROI.
SEO Analysis
41 keywords ranking in top 3 (first page) results
38 keywords ranking in top 4-10 (first page) results
Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (second page).
In February, the SEO campaign focused on implementing the changes and recommendations as a result of the complete website review. Among the primary actions taken were to optimise the page titles, meta descriptions, and H1 elements. These are some of the essential ranking signals used by Google.
For March, the SEO on-page optimisation will focus on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.
Google Ads
28 Conversion
371 Clicks
11.11% CTR
$2.03 Avg. CPC
7.55% Conversion Rate
February has seen a slight upward trend for Google Ads. The campaign conversions increased from 24 to 28 compared to January. Five of these were successful Booking Requests for the service.
As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list.
With that being said, the plan for March is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. Furthermore, we will refine the keywords and the ads so these can match the evolving search trends, move closer to conversion and generate better ROI for the business.
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