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Brookwater Legal – March 2023 Monthly Report

by | Apr 11, 2023 | Brookwater Legal | 0 comments

Manager Analysis

In March there was a 159.4% increase in the average page load time. The average number of website users dropped slightly by 15.1% to 467 users. The main objective of the SEO campaign was to create SEO pages that targeted specific locations for “conveyancing” and “family lawyer”. This approach was expected to enhance the website’s visibility on Google search results and encourage more customer engagement on the site. There are currently 31 keywords in the top 3 positions on the first page of google search, down 2 from last month. Moving forward into April, the focus of the SEO campaign will shift towards off-page optimisation techniques such as social foundations and strategies for building natural links to boost the website’s reputation and online presence.

SEO Analysis

  • 31 keywords ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 1st position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family mediation Greater Springfield’ ranking in 2nd position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 5th position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 8th position (first page)
  • Keyword ‘family law Springfield’ ranking in 8th position (first page)
  • In March, the SEO campaign focused on creating location-targeted SEO pages about ‘conveyancing’ and ‘family lawyer’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
  • Also in March, the Ripley GBP listing was suspended by Google for reasons unknown. An application for reinstatement has been submitted.
  • Through April, the SEO campaign will focus on off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.