Manager Analysis
During March, we saw a 4.5% increase in users to the site with the majority coming from SEO. The event count also had an increase of 16.2% to 1410. The Baldivis Google Business Profile (GBP) listing saw positive changes in March, with notable improvements in total views, website visits, and phone calls.
In March, the primary focus of the SEO campaign was on off-page optimisation strategies such as utilising guest posting opportunities. As for April, the on-page optimisation efforts will be directed towards the keyword “hot water system Rockingham”, which has medium to high competition and significant monthly searches, with the aim of elevating its position closer to the top of the first page of Google search results. Furthermore, SEO-optimised content for the GBP listing was created in March with the goal of gaining more location relevance. This approach led to 265 total views (up from 226 previously) for the Rockingham GBP listing, resulting in 2 website visits and 1 phone call.
Moving forward, the GBP strategy for April will concentrate on boosting the keywords “pipe relining Perth” and “plumber Rockingham” to secure a place in the top three positions (the map pack) of the Google Maps results, while also improving visitor engagement.
For the Google Ads campaign, with the ads appeared 44.68% of the time for related searches. In addition, new keywords were added from the Search Term Report to enhance the ad’s intent, and different automated bidding strategies were tested to maximize the ad spend. Additionally, a new customised landing page for Google Ads was designed. Lastly, the headlines of the ad copy were modified to better reflect the services offered. For April, the plan is to monitor the current bidding strategy and continue updating the negative keywords list to avoid budget wastage due to competitors, irrelevant, and low-intent searches.
GBP Analysis
Keyword ‘plumber Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
Keyword ‘plumber Rockingham’ ranking in 7th position (up from 9th position previously) in Google Maps or local search results.
The Baldivis Google Business Profile (GBP) listing generated 1,046 total views (up from 893 previously), 24 website visits (down from 30 previously), and 33 phone calls (up from 23 previously) were made directly from the listing.
In March, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/BxmCzK.
Meanwhile, the Rockingham GBP listing achieved 265 total views (up from 226 previously), 2 website visits, and 1 phone call were made directly from the listing.
Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/EXajCY.
Through April, the GBP strategy will focus on the keywords ‘pipe relining Perth’ and ‘plumber Rockingham’. The goal is to boost them onto the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.
SEO Analysis
4 keywords ranking in top 4-10 (first page) results
Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page).
Keyword ‘leak detection Baldivis’ is ranking in the 8th position (first page).
Keyword ‘blocked drains Rockingham’ is ranking in the 11th position (second page).
Keyword ‘plumber Baldivis’ is ranking in the 15th position (second page).
Keyword ‘pipe relining Perth’ is ranking in the 16th position (second page).
In March, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic and boost your site’s authority.
For April, the SEO on-page optimisation will focus on the keyword ‘hot water system Rockingham’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.
Google Ads
1 Conversion
67 Clicks
4.45% CTR
$8.88 Avg. CPC
Ads were delivered 44.68% of the time whenever related searches were made.
As part of our optimisation, we added new keywords from the Search Term Report which showed high intent. We also tested different automated bidding strategies to maximise the ad spend. Additionally, we updated the landing page with the one we customised for Google Ads and changed headlines of the ad copy to better reflect the services offered.
With that, the plan for April is to monitor the current bidding strategy. Furthermore, we will continue updating the negative keywords list to avoid wasting the budget due to competitors, irrelevant, and low intent searches.
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