Manager Analysis
March saw website traffic experience an increase of 29.1% with a total of 231 users visiting the site. Even more positively, the majority of the users were directed to the website through organic search channels. The campaign shows 73 keywords ranking in the top 3 positions with numerous keywords such as ‘landscaping Runaway Bay’ and ‘decking Hope Island’ ranking in 1st position on the first page of Google Search. During March, the main focus of the SEO campaign was on implementing a local citation strategy for off-page optimisation in order to enhance the site’s Google presence and improve its ranking in local search results.
In April, the emphasis of the SEO on-page optimisation will shift to the keyword ‘landscaping Carrara’, which currently lacks a strong presence in the search rankings. The aim is to improve its position and bring it closer to appearing on the first page of Google search results.
SEO Analysis
73 keywords ranking in top 3 (first page) results
9 keywords ranking in top 4-10 (first page) results
Keyword ‘decking Hope Island’ ranking in 1st position (first page)
Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
Keyword ‘landscapers Oxenford’ ranking in 2nd position (first page)
Keyword ‘decking Southport’ ranking in 3rd position (first page)
Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
Keyword ‘landscaping Miami’ ranking in 3rd position (first page)
Keyword ‘landscaping Robina’ ranking in 6th position (first page)
In March, the SEO campaign focused on off-page optimisation using local citation strategy to improve the site’s Google presence and ranking in the local search results.
Through April, the SEO on-page optimisation will focus on the keyword ‘landscaping Carrara’ as it has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
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