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Safety Bay Dental – March 2023 Monthly Report

by | Apr 11, 2023 | Safety Bay Dental | 0 comments

Manager Analysis

The month of March saw website traffic experience an increase of 51.2% to 375 users with more than half of the visitors arriving via organic search methods. Most of the website’s traffic seems to have come from Google search, implying that many users discovered the site through this channel. Additionally, the majority of these visitors were new, which is promising as it indicates the site is successfully attracting and engaging fresh audiences while creating a positive impression. The campaign now shows 3 keywords ranking in the top 3 positions with keyword ‘invisalign Safety Bay’ ranking in 1st position on the first page of Google Search.

During March, the primary objective of the SEO campaign was to improve off-page optimisation through natural link building to benefit social profile pages and enhance the site’s relevance. In April, the focus of the SEO on-page optimisation will shift to the keyword ‘dentist Casuarina’, which faces tough competition, has significant monthly searches, and has yet to establish a strong foothold in the rankings. The aim is to improve its position and bring it closer to appearing on the first page of Google search results.

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Safety Bay’ ranking in 1st position (first page), up from 6th position (first page) previously
  • Keyword ‘invisalign Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘dentist Rockingham’ ranking in 4th position (first page), up from 20th position (second page) previously
  • Keyword ‘childrens dentist Safety Bay’ ranking in 3rd position (first page), up from 8th position (first page) previously
  • In March, the SEO campaign focused on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.
  • Through the month of April, the SEO on-page optimisation will focus on the keyword ‘dentist Casuarina’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.